1 The Value of Interior Design Copyright GoodheartWillcox

1 The Value of Interior Design Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

DESIGN INSIGHT “We shape the spaces that shape the human experience. This is what we do, what we create, what we give. It is how we earn our place at the human table. It is why our work is important to our clients, to our societies, and to ourselves. It is the difference we make and why we choose this noble profession. “ International Federation of Interior Architects/Designers (IFI) DFIE Interiors Declaration What does this quote mean to you? Does it reflect how you feel about interior design? Why or why not? Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

LEARNING TARGETS Interpret the definition of interior design. Summarize the individual value of interior design. Assess the value of interior design for the public. Summarize the business and economic value of interior design, including local, national, and global value. § Explain the impact of culture and society on the value of interior design. § § Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

REFLECTION § How can interior designers help people to have better lives? § How can you help people to have more creative lives right now? Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Interior Design Defined § Design is a way of making sense of things people see, interact with, and perceive in their environments § Through design, professionals try to make environments § better, safer, and healthier § more effective and understandable continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Interior Design Defined § Interior design is the creation of interior environments that support the function, aesthetics, and cultures of those who inhabit, live, and thrive in interior spaces continued Kenneth M. Wyner/Designed by Forrest. Perkins Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Interior Design Defined § Interior design § enhances the well-being of people who live, work, and play in interiors § protects the health, safety, and well-being (HSW) of people—a key responsibility of the interior designer § may be an intangible, creative idea when first presented to a client Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

REFLECTION § What aspects of this interior capture your emotions? What is your response to this space? Homrock Properties Inc. builder of High. Pointe at Woodbury Junction, NY/Builder Marketing Services in association with Michael Kehl Productions/Designer: Lita Dirks & Co. Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Interior Design § The study of interior design involves a mixture of art, business, and psychology § Interior design—at its best and simplest—is a practical art, a successful business, and an application of psychology to human needs continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Interior Design § Comprised of people…the design team and clients § From dreams and disabilities to frivolity and function, the foundational principle of interior design is understanding the psychology of § human needs § emotions continued Monkey Business Images/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Interior Design § Today’s interior designer § considers the needs of clients § designs for multigenerational families § collaborates with a team of architects, engineers, construction managers, furniture manufacturers, and representatives § envisions things not yet built continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Interior Design § Is the only profession specializing in the creation of interior places for § rest and renewal (home) § productivity and efficiency (home and work) § entertainment, healing, education and inspiration (home, work, and all other places) § Is the only profession dedicated to altering the way people perceive the immediate environment Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

REFLECTION § Interpret the definition of interior design. § Do you agree with the definition? Why or why not? § Is interior design what you thought it was? Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

The Compelling Value of Interior Design § The value of a design is § hidden by nature § usually noticeable when it works § analyzed by how well the spaces function for whom they are designed § analyzed by how people feel in a well-designed interior space continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

The Compelling Value of Interior Design § The value of interior design § equates to feelings and emotions experienced in the space § reassures people they matter through shapes of spaces Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

The Value of Interior Design to You • The design of interior places shapes – behaviors (or actions) – feelings – perceptions continued Conrado/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

The Value of Interior Design to You § You have the power to control the design of the interiors you occupy by § the choices you make § what you specify § what you buy § The influence of interior design in daily life is significant Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

A Creative Outlet § People enter the interior design field because § it serves as an outlet for their creative ideas § they love to think differently § they want to offer unique ideas to help others § they enjoy the challenge of doing something different Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

A Fulfilling Career § People choose an interior design career for many reasons, including the § desire to help people § wish to reshape the physical environment § desire to have a flexible career that works with lifestyle, age, and interests of the designer § variety of opportunities for residential and commercial areas Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

REFLECTION § Write an essay summarizing the value of interior design. Why is interior design valuable to you? to others? Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

The Value of Interior Design to the Public § Interior design draws many designers because of its connection to people § The design of quality spaces begins with § caring about people § the desire to make work or personal spaces function better § Understanding the personal value of interior design to the public helps shape who you are as a designer Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Personal Value § The conscious and deliberate design of interior spaces to meet people’s needs and desires indicates their § worth as individuals § perceived value to society bikeriderlondon/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Meeting Human Needs § Humans have the need for § personal territory and privacy § nature § good design Evgeny Atamanenko/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Personal Territory and Privacy § Territoriality—the need to control a fixed area by laying claim to it using various markers § A function of territorial behavior is acquiring and regulating privacy § Privacy involves both seeking human interaction and controlling it continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Personal Territory and Privacy § Cultural background plays a role in regulating privacy, including § amount of personal space required for comfort § eye contact § Privacy is a complex need that involves other needs including § survival § physical/psychological health § self-identify continued § emotional release Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Personal Territory and Privacy § Awareness of human needs helps designers create spaces that can assist people with productivity and feeling less stress Robert Kneschke/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

DISCUSSION § Explain the effect of interior design on society. § Why is it important for people to be near the security of human contact? Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Need for Nature • People have an inherent need for nature • A view to the outdoors helps meet the human need for nature • Use of indoor plants also helps support the need for nature continued Photograph: David O. Marlow/Interiors by Associates III Interior Design Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Need for Nature § The ways designers create environments can § help people reconnect with nature § protect the environment § add value to the profession Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

DISCUSSION § Explain the innate desire to spend time outdoors and how this desire relates to interior design. Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Need for Good Design § Good design § is a low priority if it requires money not in the budget § is something people yearn for and delight in § is sensitive to people’s needs § should adapt to people continued Photographer: Kimberly Gavin/Andrea Schumacher Interiors Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Need for Good Design § The designer’s job is to § listen to client needs and wants § serve as a motivator for better design § offer creative, appropriate solutions § leave a mark of quality that is pleasing and meets client needs Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Business and Economic Value § The business and economic value of interior design relates to its ability to attract customers § Well-designed space maximizes real estate through § efficient space planning § appropriate levels of light § incorporation of safety in design continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Business and Economic Value § For businesses, well-designed spaces mean § more customers § increased employee satisfaction § higher productivity ©Judy Davis, Hoachlander Davis Photography/Designed by Forrest. Perkins Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

REFLECTION § Given interior design’s influence over business, consider a business that you feel has been improved by interior design. How was the business improved? Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Local Value § Bad design has a direct impact on the financial bottom line of businesses § Professional interior designers can § bring design thinking to your project § save money by designing right the first time § save time by completing legwork § capitalize on what is already owned § access design products and reputable contractors § manage and coordinate work § enhance spaces to invite repeat business Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

National Value § Use of interior designers for residential projects links to economic conditions of the time § Commercial projects like schools often occur regardless of economic conditions because they happen over a period of years Design: RB+B Architects, Inc. /David Patterson Architectural + Interior Photography Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Global Value § The basis of the knowledge economy in intangible assets including § leadership § management § human skills such as the ability to design § Design has an advantage for increasing the global economy § Its perceived value varies in different parts of the world continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Global Value § Interior designers work closely with the construction industry § Construction constitutes over 10 percent of the Gross World Product (GWP) § IFI holds an annual congress to § discuss global objectives and initiatives for interior design § hold focus groups to discuss the global value of interior design continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Global Value § The IFI Interiors Declaration defines the following for interior design: § values § relevance § responsibility § culture § knowledge § business § identity Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

DISCUSSION § How does the perceived value of interior design vary throughout the world? How does this contribute to the misunderstanding of the profession? Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Cultural and Societal Value § Artifacts in interior spaces communicate cultural value § The objects and belongings that surround people reflect the culture and society in which they live Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Cultural Value § Cultural differences may be observed in the § meaning and symbolism of color usage § adjacency of private to public rooms § placement of front entry doors § location of the family altar § amount of space needed to perform a kitchen task § location of where individuals sleep § preferred size of dining spaces continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Cultural Value § Public and personal spaces should reflect the cultures of those who live and use the spaces ©Stirling Elmendorf Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Societal Value § Socially responsible design addresses social, environmental, and economic issues § Design is human centered and addresses social responsibility issues, such as § sustainable design § meeting design needs of all people (including those who have special needs) continued hidesy/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Societal Value § With socially responsible design, designers evaluate materials and processes that are good for the planet § Socially beneficial design concerns § the way problems and needs are defined § how solutions are developed § how those solutions are implemented Sean Pavone/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Ethnic and Societal Identity § Designers reassure people of all cultures they matter § Communal spaces reflect self, family values, gender, class, cultural heritage, and religion § Interior spaces that hold belongings § capture ethnic and social identity § foster kinship and familiarity § encourage interaction and exchange of ideas § through design celebrates cultural diversity continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Ethnic and Societal Identity § Interior design is § unique, ever-changing, fun, and innovative § a business, art, and study of people § a unique way of thinking § a career that involves intense problem-solving skills and business acumen § a career that requires graphic ability to communicate Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

DISCUSSION § Describe the local, national, and global influence of interior design. Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

SUMMARY § Interior design § supports the function, aesthetics, culture, and § § § health, safety, and well-being of people involves working with many people has personal value to designers and clients shapes behaviors, feelings, and perceptions provides an opportunity to creatively meet the needs of others is about caring for people and the desire to make spaces function better continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

SUMMARY § Designers must understand psychological, physical, and sociological. § Effectively designed spaces offer an economic advantage. § Interior design impacts local, national, and global value economies. § Interior designers support cultural value by creating designs that reflect client cultures. § Interior design is human-centered and socially responsible. Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

REVIEW 1. Describe the built environment. § manmade surroundings that provide the setting for human activity, from the largest civic buildings to the smallest personal place 2. What does the built environment have the potential to influence? § behaviors (or actions), feelings, and perceptions continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

REVIEW 3. Name two industries closely linked to interior design. § architecture and construction 4. What human needs does interior design accommodate? § personal territory and privacy, nature, and good design continued Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

REVIEW 5. What does the IFI Interiors Declaration say about the global value of interior design? § defines the value, relevance, responsibility, culture, knowledge, business, and identity of interior architecture/interior design 6. How do interior corporate spaces support business and economic value of interior design? § design serves as an extension of company’s values and identity which translates to customer loyalty and brand recognition Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.