1 Text Text Text Text 2 Text Text

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Text Text § Text § Text 2

Text Text § Text § Text 3

Text Text § Text § Text 4

Module: ". . . " Status Deadlines and results highly at risk Deadlines and results on track Responsible: . . . Action item Responsible Results Deadline Status § … … … … … § … … … Critical issues Decisions required Next steps § … § … § … 5

§ Text S W § Text O § Text T 6

Opportunities Strengths § SO Strategies SO Threats § ST Strategies ST Weaknesses § WO Strategies WO § WT Strategies WT 7

R&D Finance & Strategy HR Administration Procurement § Text Manufacturing § Text Sales § Text Customer § Text 8

Suppliers § Text New Entrants § Text Customers § Text Internal Competition § Text Substitutes 9

New Entrants § Text Suppliers § Text Customers Internal Competition § Text Substitutes 10

Market Growth High Low Market Share High 11

Business Position High Selective Investment Invest/ Grow Harvest/ Divest Selective Investment Invest/Grow Harvest/ Divest Selective Investment Medium Low Medium High Industry Attractiveness 12

Exponential Function, y = ex Text 13

S-Curve / Logistic Sigmoid, y = 1 / (1 + e-x) Text 14

Hyperbola, 1/x Text 15

Circular function, y = sqr(1 – x 2) Text 16

Pareto distribution with α = log(5)/log(4) 100% 80% Text 20% Text 100% 17

Normal distribution µ ± 3σ (99. 1%) ± 2σ (95. 1%) ±σ (68. 3%) 18

Text Text 19

Text Text 20

High Low High 21

High Medium Low Medium High 22

High Area 1 Area 2 Medium Area 3 Area 4 Low Medium High 23

High Area 1 Area 2 Medium Area 3 Area 4 Low Medium High 24

High Area 4 Area 3 Medium Area 2 Area 1 Low Medium High 25

High Area 4 Area 3 Medium Area 2 Area 1 Low Medium High 26

High Area 1 Area 2 Medium Area 3 Area 4 Low Medium High 27

High Area 1 Area 2 Medium Area 3 Area 4 Low Medium High 28

High Area 4 Area 3 Medium Area 2 Area 1 Low Medium High 29

High Area 4 Area 3 Medium Area 2 Area 1 Low Medium High 30

8 7 6 5 6 5 4 3 4 3 2 1 2010 Category 1 2011 Category 2 2012 Category 3 Category 4 2013 Category 5 31

4 3 4 2 6 3 1 2 5 5 4 3 5 4 7 6 5 6 7 8 2010 2011 2012 2013 Category 1 Category 2 Category 3 Category 4 Category 5 32

2 0 1 1 2 2 2 0 1 2 3 3 3 2 0 1 3 4 4 Category 1 Category 2 Category 3 5 5 6 6 6 Category 4 7 7 8 Category 5 33

2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 5 4 6 3 2 5 7 4 6 8 Category 1 1 3 2 5 7 Category 2 4 6 Category 3 3 5 Category 4 4 Category 5 34

5 6 7 8 7 Category 1 6 6 5 5 5 4 4 4 3 3 2 2010 1 1 2 2011 2 2 3 3 2012 3 3 4 4 4 2013 4 Category 2 4 Category 3 Category 4 5 5 6 6 6 7 7 8 Category 5 35

8 7 7 6 6 6 5 5 4 4 3 3 3 2 2 1 2010 Category 1 2011 Category 2 2012 Category 3 2013 Category 4 Category 5 36

10 10 9 8 8 7 7 6 5 7 6 6 5 5 4 6 5 4 3 2 2010 Category 1 2011 Category 2 2012 Category 3 2013 Category 5 Category 4 37

20 20 6 15 5 12 12 4 7 3 6 8 5 4 5 3 7 8 5 6 2010 2011 2012 2013 Category 1 Category 2 Category 3 Category 4 Category 5 38

9 8 7 6 5 4 3 2 1 0 2011 Category 2 2012 Category 3 Category 4 2013 Category 5 39

25 20 15 10 5 0 2011 Category 2 2012 Category 3 Category 4 2013 Category 5 40

5 5 5 30 10 25 10 10 40 15 35 25 25 20 2011 Category 1 2012 Category 2 10 2013 2014 Category 3 41

5 5 5 10 10 10 45 35 30 55 45 40 40 30 25 2010 2011 Category 1 2012 Category 2 2013 2014 Category 3 42

4 3. 5 3. 2 3 2. 7 Y- axis 2. 5 2 1. 5 1 0. 8 0. 5 0 0 1 2 X-axis Category 1 3 4 43

Total 5 9 6 8 7 Category 1 Category 2 Category 3 Category 4 Category 5 44

Total Category 1 10 8 6 4 Category 5 Category 2 2 0 Category 4 Total Spalte 1 Category 3 Spalte 2 Spalte 3 Spalte 4 45

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