1 Presented by Syed Afaq Ali Gohar Ghaffar

1

Presented by Syed Afaq Ali Gohar Ghaffar Khan Imran Asghar 2

Jeff Jarvis • http: //www. buzzmachine. com/ • Associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. • Consulting editor and a partner at Daylife, a news startup. 3

Abstract • • Purpose of the text Google rules If Google ruled the Earth Generation Google 4

rules 5

New relationship • Give the people control, we will use it • Dell hell • Your worst customer is your best friend – Engage angry customers to learn & improve • Your best customer is your partner – Use them as endorsement 6

New architecture • • • Blogging – free speech Do what you do best and link to the rest Join a network Be a platform Think distributed - embedding 7

New publicness • If you’re not searchable, you won’t be found - SEO • Googlejuice as compared to revenue, EBITDA, market share etc • Frenemy – the way to befriend and to exploit Google • Your customers are your ad agency – word of mouth 8

New society • Elegant organization – Mark Zuckerberg – founder Facebook – Helped his class fellows to prepare for art exams by creating a website where students collaborated – As a result everyone got better grades 9

New economy • Small is the new big – Businesses – Political/social movements – Get small; Think big • Manage abundance, not scarcity • Join the open-source, gift economy • The mass market is dead — long live the mass of niches 10

New business reality • No inventory • Middlemen are doomed – Talk directly to customers and your suppliers • Free is a business model – Gather more traffic – New side-tracks for revenue – advertisements • Decide what business you’re in 11

New attitude • There is an inverse relationship between control and trust —David Weinberger • Trust the people • Listen 12

New ethic • Make mistakes well – Mistakes can be valuable; perfection is costly • Life is a beta – Continuous feedback and improvement • Be honest & transparent • Don’t be evil – Google revolution 13

New speed • Answers are instantaneous – Fast is better than slow • Life is live • Mobs form in a flash 14

New imperatives • Beware of the cash cow – Continuous change • It is better to seek forgiveness than permission • Simplify, Simplify • Get out of the way —Craig Newmark 15

If ruled the earth 16

Media • The Google Times — Distributed, collaborative, searchable • Googlewood — Small is the new big • Google. Collins — Killing the book to save it 17

Advertising • Eliminate advertising • Word of mouth • Advertising will stay – Reaching out to customers 18

Retail • Google Eats – Data and openness • Google Shops – A company built on people – Help organize your customers 19

Utilities • Google Power & Light – Google. org - RE<C (Renewable Energy is less than Coal) – Patented the idea of wave powered water cooled server farm • GT&T – Control in customers’ hands - imagine a cable company as a platform for what we want to do. 20

Manufacturing • The Googlemobile – Open source cars – From secrecy to sharing – Get rid of the dealer • Google Cola 21

Service • Google Air — A social marketplace of customers: Can an airline become a publisher for its wise crowd? • Google Real Estate — Information is power Eliminating the middlemen—or making them add real value 22

Money • Google Capital – Venture capital • The First Bank of Google – No middlemen – New online currency - Googlebucks 23

Public welfare • St. Google’s Hospital – The benefits of publicness – Patient’s community • Google Mutual Insurance – The business of cooperation 24

Public institutions • Google U – Opening education – Teaching, testing, research and socializing – Separate youth from learning • The United States of Google – Geeks rule – solution oriented – Facebook was used against FARC in Columbia and for Obama’s presidential campaign 25

Exceptions • PR and lawyers — Hopeless • God and Apple — Beyond Google? Is Apple the great exception or is it Googley? 26

Generation 27

• Friendship — We stay linked forever • Publicness — Is privacy over? • Thought — Does the internet make us smarter? • Politics and government — Is this the transparent administration? • Talent — This is the creation generation 28

Thank you 29