1 Innovation Day Food Drink Europe 23 November

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Innovation Day Food. Drink. Europe 23 November 2011 Frans Egberts Vleeswarenfabriek Henri van de Bilt B. V. Managing Director 2

Vleeswarenfabriek Henri van de Bilt B. V. • Meat factory / SME • Annual turnover: 28 mln • Number of employees: 70 www. henrivandebilt. nl 3

Vleeswarenfabriek Henri van de Bilt B. V. 4

Vleeswarenfabriek Henri van de Bilt B. V. 5

What is innovation? Existing Products New markets New Products Existing markets New Products New markets 6

Why innovation? • • Relation between customer – price Interesting for customer – added value Status in the market Survival company (niche – price) 7

Innovation - research • New products / new markets – Longterm – Expensive • SME – Not branch orientated – Not invest in academic qualifications – Mickey Mouse money 8

Organization Henri van de Bilt • Product development and innovation – Guided by sales / market knowledge – Chef + technologist – No prior condition for development – Technologist for translation to production and for contacts to academics 9

Innovative products Existing products New markets 10

Sandwich • • Dutch market Cultural differences Right moment Partnership 11

South-African Biltong • • Which market Marketing / budget Packaging Believe in it 12

Innovative products New products Existing markets 13

Carpaccio • Taste shelf life • Packaging • Peak production - availability 14

Streaky Bacon • Convenience + variaties 15

Innovative products New markets 16

Meat logs • Slicers + efficiency 17

Meat products for children • Sandwich filling for children • Cheese / fruit • Meal for children 18

New products/new markets • Longterm, expensive, risky • Meat with thrombine (natural cold bonding system) – ± 30 years – Sustainable – less waste – Safe = EFSA – Labelling • Meatless – 50/50% meat vegetable protein – Labelling • Misleading consumers can slow down this kind of innovation • Timing very important 19

Innovation • Final results 1. Safe (sustainable) 2. Appealing 3. Tasty (healthy) 20