1 IBM PERFORMANCE EVENTS IBM PERFORMANCE EVENTS 2010

1 IBM PERFORMANCE EVENTS

IBM PERFORMANCE EVENTS 2010 Cognos 10 Analytics System Launch Smarter Decisions. Better Results. Christoph (Chris) Kaderli Marketing & Strategic Initiatives Executive Market Strategy & Thought Leadership IBM Business Analytics chris. kaderli@ch. ibm. com 2

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4 IBM PERFORMANCE EVENTS

“Insight and foresight are linked with leadership. It's insight that helps to capture opportunity. ” Zhou Ming, Executive Vice President and Secretary General, China Council for Int’l Investment Promotion (Source: IBM Global CEO Study, 2010) 5 Slide 5 IBM PERFORMANCE EVENTS

What is your opportunity? “~60% of Finance organizations believe that they have to make major changes to respond [to growing industry/sector pressures]. . . ” 2010 IBM CFO Study 6 4 IBM PERFORMANCE EVENTS © Reuters

What is your AQ? 7 IBM PERFORMANCE EVENTS

This could be your ROI / ROA Less overtime cost daily - Richmond Police Department Uptake increase of cross sell campaigns - First Tennessee Bank Less DSO over 60 days - Onicom Group Less fraud - Alameda County Social Services Agency Fuel and fraud savings - Ceridian 8 IBM PERFORMANCE EVENTS

Analytics Drives Better Business Outcomes Use insights to guide future strategies 53% 50 40 Use insights to guide day-to-day operations TOP PERFORMERS 45% UNDER PERFORMERS 30 27% 20 20% 10 0 Source: IBM IBV and MIT Sloan Management Review. Groupings based upon respondent self-assessment for enterprise relative to industry peer group; top and lower performers were upper and lower 18%, respectively. N=2535. Full preview available at: http: //sloanreview. mit. edu/ 9 IBM PERFORMANCE EVENTS

Becoming Analytics Driven From… To… Aware Obstructed View Distracted Fragmented Rigid Focused Aligned Agile Reactive Proactive 1 IBM PERFORMANCE EVENTS

Optimizing Collaborative Business Performance Becoming MARKETING SALES FINANCE Decide & Act HR OPERATIONS CUSTOMER SERVICE PRODUCT DEVELOPMENT IT 1 13 IBM PERFORMANCE EVENTS 11

Analytics Driven Organizations… Business Outcomes 1 IBM PERFORMANCE EVENTS

Think and act in new ways to make our systems more effective, productive and responsive Better Outcomes Smarter Decisions Actionable Insights Relevant Information 1 IBM PERFORMANCE EVENTS

Continued journey of Innovation Better Business Outcomes Business Analytics & Optimization • Massive scale Performance Management analytics • Many Eyes Business Intelligence • System z support • Smart • Cognos TM 1 1 1 Express • Cognos 8 • Content Mashup Service Analytics • New Analytics System Analytic Applications IBM PERFORMANCE EVENTS

Integrated Solution for Finance Office 1 IBM PERFORMANCE EVENTS

1 IBM PERFORMANCE EVENTS

COGNOS 1 IBM PERFORMANCE EVENTS

COGNOS INTELLIGENCE UNLEASHED 1 IBM PERFORMANCE EVENTS

1 IBM PERFORMANCE EVENTS

INTELLIGENCE UNLEASHED Freedom to Think Connect with Others and Simply 2 Do COGNOS Proven platform with seamless upgrade. IBM PERFORMANCE EVENTS

Freedom to Think • Unified workspace • All time horizons • Progressive interaction 2 2 IBM PERFORMANCE EVENTS

Analytics Everyone Can Use 2 2 IBM PERFORMANCE EVENTS

Demo insert “Freedom to Think” 2 IBM PERFORMANCE EVENTS

Freedom to Think • Unified workspace • All time horizons • Progressive interaction 2 2 IBM PERFORMANCE EVENTS

Connect with Others • Decision networks • Business context • Accountability 2 IBM PERFORMANCE EVENTS

Gain Insights and Drive Alignment 2 2 IBM PERFORMANCE EVENTS

Demo insert “Connect with Others” 2 IBM PERFORMANCE EVENTS

Connect with Others • Decision networks • Business context • Accountability 2 IBM PERFORMANCE EVENTS

and Simply Do • Mobile and Portable • Integrated • Real-time 2 IBM PERFORMANCE EVENTS

Actionable Insight Everywhere 3 3 IBM PERFORMANCE EVENTS

Shift to show live IBM Cognos Active Report 3 IBM PERFORMANCE EVENTS

and Simply Do • Mobile and Portable • Integrated • Real-time 3 IBM PERFORMANCE EVENTS

Platform Advances VALUE • Optimize Performance • Enhance Management • Seamless Upgrade COGNOS TIME 3 IBM PERFORMANCE EVENTS

Cost-effective Scale 3 3 IBM PERFORMANCE EVENTS

Demo insert “Platform advances” 3 IBM PERFORMANCE EVENTS

Organizations Ready to Reap the Value “I’m very impressed…” “…simply stunning!” “…be able to see the information and …drill into something when you're having a chat with a colleague. ” "We have been making data sing and dance via Cognos since 1998… We have never been this excited about a product release. . . “ Canadian Blood Services Barrachd Ltd COGNOS “…unprecedented level of innovation… ” “…fast upgrade…” “…business users are not just consuming information, they are actively participating and shaping the information and the way it is used “I am impressed with how fast we were able the upgrade to Cognos 10” Canadian Blood Services ISA Consulting 3 IBM PERFORMANCE EVENTS

Broader Deployment Choice Virtualization Optimized Business System Enterprise Software Private Cloud Public Cloud COGNOS 3 IBM PERFORMANCE EVENTS

How-to Books Communities Workshops Services 3 IBM PERFORMANCE EVENTS

COGNOS 3 IBM PERFORMANCE EVENTS

Greater Value • Broader Business Analytics • Business Optimization • Information Governance • System Management • Optimized Systems 4 IBM PERFORMANCE EVENTS

INTELLIGENCE UNLEASHED Freedom to Think Connect with Others and Simply 4 Do COGNOS Proven platform with seamless upgrade. IBM PERFORMANCE EVENTS

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