1 GTA V MOBILE SWIPE GALLERY 1 2

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GTA V – MOBILE SWIPE GALLERY +1. 2 M Impressions Delivered +1. 3 K First Interactions +1 M Page Views +8. 8% Expanded Unit Click-through Rate 319% The industry CTR Source: Celtra Report 2013 / Media. Mind Research, 2012. Market Definition: United States & Canada - Industry Average 2. 18% CTR 2

SYNDICATION AND DISTRIBUTION SLIVER UNIT DESTRUCTIVE OVERLAY Prime placement fixed to the top of the site Fully branded video game experience Site content gets pushed down upon user engagement Engaging 3 -D destructive animation Single and multi video functionality Click-through link to site of purchase Client site and social click outs Subtle HTML 5 animation 3

SYNDICATION AND DISTRIBUTION CUSTOM VIDEO SERIES COMPLEX OVERLAY Custom video series and hub destination High-impact overlay execution Multi-part video series integrating an in-depth look at the hottest topics in gaming and upcoming releases Fully branded roadblock Interactive user commenting Social share tools Engaging custom animation Click-throughs to site of purchase Promoted via cobrands and video distribution/syndication units 4

SYNDICATION AND DISTRIBUTION MOBILE CUBE FEATURES: Sleek and interactive unit featured six sides Users could spin and turn cube left to right, up and down Unit triggered by 320 x 50 banner featuring client branding Users could view content such as short video clips and stills Click-outs to official site for additional product information 5

CRAVEONLINE ENGAGEMENT Male 18 -34 Audience Reaches 29. 7% of the TOTAL US INTERNET AUDIENCE of males ages 18 159 MILLION M 18 -34 are 109% more likely to be found on Crave. Online than the average internet site INDEX 209 COMP -34 PAGE VIEWS 6. 5 MILLION UNIQUE VISITORS 24+ AVERAGE PAGES PER VISITOR 16+ MINUTES PER VISITOR Source: com. Score Key Measures, Plan Metrix, Q 4 2013 6

REACH AND CONSUMPTION Audience M 18 -34 215 251 COMP INDEX Own a PS 3 console Own an x-box 360 console 295 COMP INDEX 301 COMP INDEX Frequently advise others on video games 342 Own 3+ web enabled game consoles 272 COMP INDEX First to own the latest on video games Spend 20+ hours per week playing video games 310 COMP INDEX Spent +$200 on video games in the last 6 months COMP INDEX 186 COMP INDEX 187 COMP INDEX Post to social media daily Share opinions on social media Source: com. Score Plan Metrix, Q 4 2013 7

REACH AND CONSUMPTION Audience M 18 -34 310 249 COMP INDEX Play shooter games Play RPG games 275 COMP INDEX 221 COMP INDEX Play adventure games Play fighting games 177 187 COMP INDEX Play sports games Plat extreme sports games 273 COMP INDEX Play action games COMP INDEX 310 COMP INDEX 217 COMP INDEX Play strategy games Play racing games Source: com. Score Plan Metrix, Q 4 2013 8

PAST GAMING CAMPAIGNS 1. 26% Click-Through Rate 9. 7 x the Industry Average 7. 25% Interaction Rate 82% the Industry Average 8. 89% Post Engagement CTR 0. 13% Click-Through Rate 4. 0% Interaction Rate e. Marketer: US Rich Media Ad Metrics, by Industry, 2012 – Gaming 9

MOBILE SOLUTIONS Animated Banners/CDU DEMO Adhesion Unit DEMO 3 D Cube DEMO Swiper Gallery DEMO Combinator DEMO 10