1 Games Developers Conference 2009 Cologne August 18

1 Games Developers Conference 2009 Cologne August 18, 2009 Overseas business strategies and revenue models of Bigpoint.

2 Company Profile

BIGPOINT – Facts and Figures The company BIGPOINT was founded 2002 and is Europe's leading game developing company in quality and technology today. All games are developed in-house. Concept Free-to-play browser games – optional premium services on demand Game Segments Online Manager Games, Massively Multiplayer Online Role Playing Games (MMORPG), Strategy Games, Sports Games Business Segments Game Development, Publishing & Distribution Locations Hamburg, Germany New York, USA More than 250 employees The figures 30 active games, 24 languages More than 76 Mio registered users More than 1. 2 Bil page impressions per month. Around 200. 000 new registrations per day Above-average user lifetime per game

BIGPOINT – Facts and Figures Business concept Business segments: Development of Online. Multiplayer-Browser games Publishing & Distribution (Sale of own products and licensing of Games from third party) Service (Game development for media partner) Product portfolio: Over 30 online games For example games to international known TV formats such as Germany‘s Next Topmodel by Heidi Klum or Popstars Business model (free usage – voluntary payment): In-game-sale of virtual items Premium-Memberships Advertising Latest Awards International Business Award Stevie 2009 (Heiko Hubertz wins in the Category “Executive of the Year in Europe”) Eco Internet Award 2009 (Winner in the Category “Best Content”) Bigpoint wins the Ruban d’Honneur at the European Business Award 2009 and places among the top 99 companies in Europe. Deloitte Technology Fast 50 -Award 2007 and Fast 500 EMEA-Award (with a sales growth of 4589% Bigpoint Gmb. H won second place in the "Deloitte Technology Fast 50" Award with the second largest company growth rate) Red Herring Europe 100 (as one of Europe's 100 most promising companies)

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6 Inhouse Developed Games

7 BIGPOINT Games Strategy, Action & Role-Playing Games Sport Games

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9 Seafight • Game - Collect your pirate treasure by battling with traders and other players, hunt sea monsters and join the big pirate guilds. Improve your pirate ship, train your crew and become the most notorious and feared pirate in the world. • Target market - mainly male, but also female players of all ages • Market driver - real-time fantasy and adventure • Technology - Flash • Advertising objects - Caribbean Islands • Opportunity - Seafight is the newest, free real-time fantasy game with new, individual 3 D maps and perfect Flash animations inside an intelligent level system. Seafight boasts day and night modes with real-time implementation.

10 Dark Orbit Game – Pilot your spaceship through outer space full of hostile aliens, collect ore, destroy enemies and earn fame, buy better equipment and make your career as the best pilot of your company. Target market - mainly male, but also female players of all ages Market driver - real-time three-dimensional multiplayer shooter of the next generation Technology - Flash Opportunity – well-known theme and easily understandable game characters, rich 3 D graphics and perfect Flash animation

11 Deepolis Game - Using real-time technology, you glide through the fathomless depths of the ocean to conquer and colonize it. Those who get there first can choose the best location for their naval bases. Target market - Mainly male, but also female players of all ages Market driver - three-dimensional action-packed fighting MMO Technology - Flash Opportunity - entertains new players and old pros alike, fantastic underwater world, latest technology, real naval action in group systems, real-time missiles, an avatar creator, epic quests and much more

12 Gladius II Game – Select your gladiator, choose your weapons and prepare to battle for the favor of the spectators; earn fame and better equipment. Target market - mainly male players of all ages Market driver - action-based free-for-all combat in impressive arenas Technology - Flash Opportunity - simple action principle with deep character development, 2 D/3 D environment, newest animation technology

13 XBlaster Game - You as a mech pilot: Fast and action-filled real-time battles against real opponents await you! Equip your battle machine with spectacular high-tech weapons and fight your way to victory! Target market - male players of all ages Market driver – futuristic, real-time multiplayer shooter Technology - elaborate three-dimensional Flash animation Opportunity - XBlaster sets new standards: The player steers the battle machines directly with the keyboard and experiences sophisticated 3 D optics and Flash animations.

14 Action League Game - You are your team! As the goaltender, you show everybody that you've got what it takes! Whether on the field, on the court or on the ice – play Action. League and give your opponent a run for his money! Target market - male and female players of all ages Market driver - fast and action-packed real-time multiplayer game Technology - Flash Opportunity - perfect high-end graphics, the newest Java technology, animated 3 D optics, controlled instinctively by using the arrow keys on the keyboard

15 Why do media groups integrate videogames as part of their content strategy?

Changing Environment

Changing Environment II

18 The market segment of browser games + 6 -10 percent of our active user base buys a product. The average amount spent by paying users is about USD 25 to 35 per month… more than in World of Warcraft! High (Hardcore Gamer) Core Gamer Konsolen & MMOs Browsergames Input (time/money) Casual Gaming- Seiten Low (Casual Game-User) Internet- / Web- / Browser based Source: Nielsen Netratings Console / PC

New Business Model Promote and profit from our turnkey content Free content

Sample of current Bigpoint Partners General Partnerships TV Partnerships

21 How does it look in detail?

BIGPOINT – Content Provider Cash

Content Provider In Detail: Triple Win Principle Turnover from the games with virtual items Media volume from partners Inventory of the games converted into cash

24 Sample Integration

25 Case - MTV – Individual Landing Page

26 Case - MTV – Individual Landing Page

27 Case – Sci Fi USA/ UK

28 Is there really money to earn? - we think so : -)

Major MMOs 29 Major MMOs Game Release Developer Genre Platform Approx revs World of War. Craft 2004 Acitivion Blizzard Western MMORPG Client $4. 9 Bil Fantasy Westward Journey 2004 Net. Ease Asian MMORPG Client $500 Mil Shande / Diverse Asian MMORPG Browser $500 Mil Shanda (diverse Titel) Maple. Story 2003 Nexon Asian MMORPG Client $500 Mil Runescape 2001 Jagex Western MMORPG Browser $350 Mil Lineage 2 2003 NCSoft Asian MMORPG Client $150 - $500 Mil Club Penguin 2006 New Horizon Ent. Virtual kids world Browser $180 Mil LOTR Online 2007 Turbine Western MMORPG Client 50$ - $150 Mil Warhammer Online 2008 Mythic Entertainment Western MMORPG Client $50 - $150 Mil Age of Conan 2008 Funcom Western MMORPG Client $50 - $150 Mil Guild Wars 2005 Arena. Net Western MMORPG Client $50 – 150$ Mil Puzzle Pirates 2006 Three Rings Casual MMOG Browser $50 Mil.

Superior Business Model GIVE AWAY THE RAZORS FOR FREE, SELL THE BLADES! …known and established in classic retail: We call it in New Media: Item Selling (based on Micro Transactions).

Superior Business Model Free Registration Free Game Use Advertising Revenues Flashing advertisement banner In-game advertising Optional Payments Virtual Items / Currency User BUYS items with real money Subscription / Premium User subscribes (text message subscription) = Recurring payments

Superior Business Model Item Selling: Generates more than 90% of Bigpoint`s turn over. Ad sales counts for 4%. Micro Transactions: More than 2 million transactions/ month = people are willing to pay! Advertising Revenues Free Game Use Advertising Revenues Free Registration Optional Payments Virtual Items / Currency Subscription / Premium Flashing advertisement In-game advertising Useritems BUYSwith items with Usersubscribes In-game advertising User BUYS User banner real money (textmessagesubscription) real money (text = Recurring payments

33 THANK YOU FOR YOUR ATTENTION For additional information, please contact us at: BIGPOINT Gmb. H BIGPOINT, Inc. Hamburg Office Christoph-Probst Weg 3 20251 Hamburg Germany New York Office 44 West 28 th Street, 8 th Floor New York, NY 10001 USA Phone: +49 40. 600 80 99 -0 Fax: +49 40. 600 80 99 -99 Phone: +1 (646) 350 -0860 x 102 Fax: +1 (646) 350 -0863 h. hubertz@bigpoint. net www. bigpoint. com