1 Facebook Tania Galndez Olascoaga eBusiness 2 eBusiness

1 Facebook Tania Galíndez Olascoaga e-Business

2 e-Business Agenda • Social Networking • Facebook ▫ History ▫ Facts • Facebook structure ▫ ▫ Profiles Applications Third-Party Applications Mobile

3 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile e-Business What is Social Networking? • • Grouping of individuals into specific groups It can be done in person The websites are more popular Reasons: ▫ Meet other users ▫ Gather information ▫ Relationships

4 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile e-Business What is Social Networking? • • “Social Networking Websites” Online community of internet users Common interests Purpose Socialize

5 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile e-Business What is Social Networking? • Different types of social network websites: ▫ Specific beliefs or groups ▫ Open websites: �Traditional �Creation of the own network • Risks

6 -Social Networking -Facebook -History -Facts History -Facebook structure -Profiles -Applications -Third-Party -Mobile • Mark Zuckerberg • February 2004 Harvard • Dustin Moskowitz and Chris Hughes • 4 months 30 colleges • Idea Exeter Face Book e-Business

7 -Social Networking -Facebook -History -Facts History -Facebook structure -Profiles -Applications -Third-Party -Mobile • Cofounder of Napster Sean Parker also joined. • First investor Peter Thiel (Pay Pal) • 2004, second investment by Accel Partners • It opened to high school in Spetember 2005 • Photo sharing feature e-Business

8 -Social Networking -Facebook -History -Facts History -Facebook structure -Profiles -Applications -Third-Party -Mobile e-Business • New investemnts • September 2006 Opened to anyone with an email adress • Yahoo and Viacom attempted to buy Facebook • In Fall 2007 1 million new users signed up every week

9 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile e-Business • Facts: ▫ ▫ ▫ 11% users are over 35 Fastest growing group is over 30 Half of the users use the product every day 10 minutes a day 6 th most trafficked site in the US Top photo sharing site Microsoft invested $240 Million for 1. 6% of the company ▫ Facebook $15 billion ▫ 5 th most valuable US Internet Company

10 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile • Competitors: ▫ ▫ ▫ My Space Bebo Friendster Linkedln Tagged Hi 5 e-Business

11 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile e-Business

12 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile e-Business How does Facebook work? • Ways to find a person: ▫ Browse networks ▫ Web-based e-mail accounts ▫ Search Engine • Profiles ▫ ▫ Instant message E-mail Wall Info Section

13 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile Applications • Applications: ▫ Photos Applications ▫ Video Application (You. Tube) ▫ Groups Application ▫ Events Application ▫ Posted Items Application ▫ Gifts Application e-Business

14 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile e-Business Third-Party • Third-Party Facebook Applications ▫ Developer Application ▫ Web server to store the application ▫ Web-based, desktop-based, movile-device-based

15 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile e-Business Third-Party ▫ Application Programming Interace is based on a Representational State Transfer interface: �Applications interfacing with Facebook send method calls using HTTP GET or POST ▫ Facebook Query Language �Programming languages to retrieve information form databases ▫ Facebook Markup Language �Affects profile and appearance function ▫ Canvas Page

16 -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile Applications • Facebook mobile: ▫ SMS or MMS �Mobile Switching Center Signal Transfer Point Short Message Service Center XHTML Facebook ▫ MMS must be compatible ▫ XHTML e-Business

17 e-Business Thank you for your attention!!! • QUESTIONS?