1 Email Optimum Onetoone Email Database Marketing Solution

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E-mail 사업계획서 Optimum One-to-one E-mail Database Marketing Solution Prepared by △△△, Inc. Permission E-mail Database Marketing Solution & Service Provider

Company Profile

Ⅰ. 사업분야 Solution과 Service의 양 축으로 사업을 전개하여 원천적인 경쟁구조를 확립하고 성장 잠재력의 극대화 및 안정적 수익구조를 실현할 수 있는 모델로 비즈니스 전개 e-Marketing Solution Business (100% Web-based Products) E-mail Database Marketing Server (e. Ms. TM) : DB 타겟팅, 추적, 분석이 가능한 마케팅 메세징 솔루션 Web-mail System (Postman. TM) : 초대량 웹메일 솔루션 Email CRM Recommendation Engine : DW연동 One-to-One Email 고객관리 및 상품추천 엔진 e-Marketing Service Business (IT Service Outsourcing) E-mail Messaging Delivery (대량발송) : 초대량, 초고속, 안정적 단순 메일발송 서비스 E-mail Relationship Management : 고객관리를 위한 메일 발송업무 대행 서비스 및 ASP Email CRM : 고객 DB와 연동된 E-mail Database Marketing 토탈 대행 및 컨설팅 서비스 Permission E-mail Marketing : △△△ 퍼미션마케팅 회원 광고/리서치 메일 발송 서비스 Permission E-mail Marketing Network : 제휴 사이트의 퍼미션 회원에게 광고 메일 발송 서비스 향후 전개 사업 Personal E-mail Marketing System Service 및 ASP Wireless E-mail Marketing Service 유료 Contents Agency E-mail Billing Service & Email Commerce 7

Ⅰ. 사업분야 - 주요사업 및 고객 Email Marketing Applications △△△’s customer portfolio includes clients from the financial services, publishing, direct marketing, retailing, software and electronic commerce industries. Currently, the company works with over 200 clients. △△△ Permission Email Contents Marketing Brokerage Services E-mail Marketing Applications 동원증권, 마이클럽, 하늘사랑, 베텔스만, 인츠, 코스메틱랜드, i. News 24, 에브리존, 아이투비, 동아TV 34, 인포아트, 오아시스레코드… Permission E-mail Marketing Services SONY, MSN, 삼성몰, 프리첼, 락레코드, 네이버, 온스터디, 메타랜드, LG유통, 조흥은행, 국민은행, 동원증권, 한글과컴퓨터, 남양알로에, 프리첼, 대우자동차, 피자헛, 코오롱상사… E-mail Contents Services 한통M닷컴, 네이버, 한국일보, 러브헌트, 스타지아, 씽크풀… 8

Ⅱ. 사업현황 보유 사이트 및 회원현황 (2000. 12월말 기준) Web Site Starting Date Business 1998. 7월 Permission Email Database Marketing 1999. 7월 Email Magazine 1999. 9월 Free Web-mail 2000. 4월 Email/Web-mail Hosting 1999. 7월 Email Community # of Members Contents 비 고 E-mail Network 가입사 포함 10, 000 People N/A 1, 200, 000 People Specialized in 11, 700 Contents 매월 20% 성장 N/A △△△ 회원 가 입 유도용 100 Companies N/A 중소기업대상 무료 호스팅서 비스 Open Base 40종의 관심분야 60, 000 People 관심분야별 게시판 커뮤니티 9

Ⅲ. 조직현황 조직 구성도 2001년 1월 현재 총 인원 53명 (△△△ 35명, SMC Ad. net 18명) △△△ Inc. SMC Ad. net 연구개발본부 캠페인 1본부 캠페인 2본부 마케팅본부 경영지원본부 Product Development Products Sales Database Management Business Development Finance Management Client Engineering Services Sales Internet Business Marketing Promotion Human Resources Websites Management Overseas Marketing 10

Ⅳ. 시장 전망 및 추정– Cont. 국내시장 규모 추정 (단위 : 억원) 사업분야 Email Marketing 서비스 2001년 2002년 2003년 100 350 700 1, 000 10 50 100 200 - 50 200 400 150 300 500 700 Email Billing Service - 50 300 1, 000 Call Center & Commerce - 100 500 1, 000 260 900 2, 300 4, 300 Email Messaging Delivery Email Relation ASP 솔루션 2000년 Email Marketing System & Email CRM Engine 응용사업 합 계 12

Ⅴ. 경쟁 분석 – Cont. Morgan Stanley Dean Witter 2000 - Direct E-mail Marketing Review KEY POINTS : Ø Direct e-mail may the “killer App” for marketing on-line. For now, responses are high and costs are low, and email is already everyone’s favorite “home page. ” Ø Direct e-mail is where e-advertising was four years ago. Ø The database is the key. Those companies with the largest, most robust database of opt-in e-mail accounts, transactional data, and intentional data should drive response rates and be most attractive to advertisers. Ø With privacy concerns a growing political issue, plus the ongoing “spam” backlash, direct e-mailers must be careful not to abuse their position – in this market, one bad apple could spoil the whole lot. COMPETITION : Because of the low barriers to entry, the direct e-mail marketing space has many competitors. We believe that several characteristics will separate the winners from the losers. § Scalability : Those e-mailers with scalable operations, possessing the ability to reach large numbers of consumers without incurring large extra costs, will stand out. § Rich Data : Data on consumers is key for the success of e-mailers. Collection, management, and interpretation of data are important for ad targeters and direct e-mailers. Those with the most rich data on the greatest numbers of people will be best-positioned. § Relationship Management : In our minds, direct e-mail is not a customer acquisition tool. Rather, it is a customer relationship management tool. The successful e-mailers will view it this way and act accordingly. § On and Offline Convergence : Eventually, due to its low costs and incredible targeting ability, direct e-mail will become a complete direct marketing solution. Both on- and offline advertisers will use it to enhance their businesses. The e-mailers that position themselves for this coming convergence will be best prepare to beat out their competitors. 17

Ⅵ. 재무 현황 요약 (단위: 천원) 항 목 1998 1999 2000 2001 2002 매출액 7, 945 408, 916 3, 401, 681 7, 000 15, 000 서비스 7, 945 242, 105 2, 209, 822 4, 509, 400 9, 663, 000 시스템 - 166, 811 1, 191, 859 2, 490, 600 5, 337, 000 52, 599 583, 794 2, 677, 688 4, 895, 000 9, 290, 000 ▲ 44, 960 ▲ 174, 879 58, 598 1, 305, 000 4, 510, 000 26 113, 101 291, 999 195, 000 490, 000 ▲ 44, 934 ▲ 61, 778 284, 553 1, 500, 000 5, 000 판매 및 일반 관리비 영업이익 영업 외 손익 경상이익 18

Solution (e. Ms™) Preview

2. e. Ms™ System Overview Internet e. Ms Client (End User) Internet Schedule Manager Application Server SMTP Manager Intelligent Script Engine e-Marketer Delivery Manager Internet Customers E-mail SMTP Agent E-mail DB Server Analysis Data Tracking Server Log Data e. Ms Analyzer Response 21

“E-mail Internet” △△△, INC. △△△ Permission E-mail Database Marketing Solution & Service provider 24