1 e MBMS Will mobile multicast TV and

1 e. MBMS Will mobile multicast TV and file delivery happen in LTE networks ? Or it will fail again ? © Dušan Statelov, MAINDATA Central European Radiocommunication Days Bratislava, Slovakia March 20, 2014

MAINDATA 2 More Frequency to mobile operators Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast 800 MHz frequency to Mobile operators 700 MHz frequency ? the next Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References UK plan

MAINDATA 3 Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References Share of Mobile Broadband Traffic

MAINDATA 4 IP traffic in mobile network grows Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Video will grow Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References the most

MAINDATA 5 Unicast versus Multicast distribution Content: Frequency gain Broadband traffic Videostreaming Mobile TV Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References bandwidth efficient

MAINDATA 6 Unicast versus Multicast distribution Content: Frequency gain Videostreaming Broadband traffic Mobile TV Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Ericsson Battery Life Handset support References bandwidth efficient

MAINDATA History of Mobile TV approaches 7 Content: Frequency gain CMMB (China) Broadband traffic Sat DVB-SH (Alcatel) Mobile IP traffic Unicast / Multicast MBMS Mobile TV standards e. MBMS architecture Factors of success e. MBMS ? Mobile T-DMB (Korea) Live or VOD ATSC M/H USA Media. FLO(Qualcomm) USA Session Length Terrestrial TV Business model Screen Size Culture & Economy Battery Life Handset support References ISDB Frequency band Mobile or Porable 1 seg Japan, Latin America DVB-H (Nokia) Europe, Africa, Asia 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

MAINDATA 8 e. MBMS architecture Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References MBMS - Multimedia Broadcast Multicast Service e. MBMS - evolved MBMS SFN support

MAINDATA 9 Factors of e. MBMS success or failure Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References Users behavior - Business model – free or pay ? - VOD or linear TV ? - Length of session (Gangam type or Long movie) - Screen size matters - Mobile or portable (typical places of use) - Cultural & economical environment Battery life Handset support (Chineese boykot of DVB-H)

MAINDATA 10 Content: Business model – free or pay ? Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards Free or pay TV ? ISDB is provided free of charge and is mass spread in Japan and Latin America with milions of users e. MBMS architecture Factors of success Business model Live or VOD Session Length Nokia made dozen of studies convincing the world 15, Euro per month is acceptable by 40 % of mobile users. This did not show up true. Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References Comment: In case it will be free but overloaded with ads, it is better to have option to pay something. It will differ between Scandinavia and Africa of course.

MAINDATA 11 VOD or Linear ? Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References Linear TV watching is decreasing. Logically it has very serious impact at any Mobile TV which is adjusted for Linear TV. Logically there might resist demand for Live TV for news and sports remaining and will take time to disappear completely, however this also differs from region to region. Anyway demand for Live TV at mobile/portable devices versus fixed home TVs may differ significantly.

MAINDATA 12 Length of session ? Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References There are big differences in TV session (also VOD) duration. Mobile and portable users will very likely incline to much shorter, easier (funny) content. Just to hold mobile handset for 1, 5 hour watching TV is quite hard (did you try videoconferencing on your mobile for such long time ? ) So time of Live TV session will be very likely much shorter.

MAINDATA 13 Screen size Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References There articles stating that mobile TV is preffered to be watched at larger mobile displays. There are some analysis for the same. With arrival of tablets and bigger smartphones attractivity of video services will likely grow. However there are TV enabled tablets without LTE support, what can change of course.

MAINDATA 14 Mobile or portable Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References User behaviour of mobile and portable (temporarily fixed) user will differ. For physically moving user there is basically negligible chance to watch TV. Only mobile user watching TV will be traveling one, e. g. car (traffic jam), train, bus etc. From user perspective it is more less portable user, from network point of view it is mobile user. Portable usage – most likely killing waiting time – e. g. doctors, offices or also at home.

MAINDATA 15 Cultural and Economical environment ? Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References There will be significant differences between rich and developing countries, e. g. Scandinavia and Guinee. Surprisingly when 70 % of homes are without electricity overnight, mobile handset as only device allowing watching TV may be more successful then in Scandinavia. Of course income level dictates percentage of people able watching mobile TV or VOD. That is why nobody is surprised by milions of mobile TV users e. g. in Brazil where it is provided free of charge.

MAINDATA 16 Battery life Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References Simple issue - In case battery will die in 40 minutes, e. g. in the middle of watching movie at linear TV, consumer will be dissapointed, and very likely will not grow behaviour to do this next time (e. g. watching TV at home without electricity in Guinee). Battery life was main technological issue Nokia addressed during DVB-H standardization by introducing time-slicing (incuring even 5 sec time delay). Time slicing was claimed to save 90 % of battery life, what was true but only for radio reception, so in summary saving was not that high.

MAINDATA 17 Handset support Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References As we could see there were many mobile TV standards. Most of them failed simply because small or no selection of TV enabled mobile phones. E. g. i. Phone never supported any mobile TV standard. DVB-H was available only at few mobile phones Samsung, ZTE, Nokia etc. As the most of mobiles manufacturing happens in China it is not so hard to influence standard success. There were a rumours that Chinese government recommended to Chinese factories not to support DVB-H. For example in Thailand there was a fight between DVB-H and CMMB supporters in 2011. As surprise no mobile TV was adopted so far in Thailand, while in Phillipines CMMB is being launched. However MBMS is standard of 3 GPP group and thus support is more logical. Despite of this advantage MBMS did not took off. Will e. MBMS do ?

MAINDATA 18 References Content: Frequency gain Ratio. Consulta, Milan, Italy Broadband traffic Mobile IP traffic Unicast / Multicast Tel. Consult, Essex, UK KATELCO, Almaty, Kazakhstan Al-Sabah, Sharq, Kuwait Sat. Coinx, Barcelona, Spain Mobile TV standards HSS, Dubai, UAE e. MBMS architecture Tatanet, Noida, India Factors of success HCL Noida, India Business model Live or VOD Session Length WORLD BANK Washington D. C. , USA PDMC, Taipei Taiwan Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References Synergistics Comm, Orlando, USA ISAT Platform Orlando, USA One 2 Net /WBS Kampala, Uganda Gulfsat, Sharq, Kuwait CSM Jakarta, Indonesia

MAINDATA 19 Contact: Content: Frequency gain Broadband traffic Mobile IP traffic Unicast / Multicast Thanks for your attention Contact: Mobile TV standards e. MBMS architecture Factors of success Business model Live or VOD Session Length Screen Size Mobile or Porable Culture & Economy Battery Life Handset support References MAINDATA, spol. s r. o. Senicka 23 811 04 Bratislava SLOVAKIA www. maindatainc. com statelov@maindatainc. com