1 400 000 000 Express Scripts Making the

1, 400, 000, 000

Express Scripts: Making the Use of Prescription Drugs Sa and More Affordable 90 Million 1. 4 Billion MEMBERS PRESCRIPTIONS PER YEAR 3, 500 30, 000 CLIENTS EMPLOYEES National Leader in Pharmacy Benefits Confidential and Proprietary Information © 2014 Express Scripts Holding Company. All Rights Reserved.

$100, 000, 000

PRODUCTIVE THINKING An operating guide for our minds Connecting observations, research and efforts Margie Skiljan

Architectural thinking ? ? Knowledge What we know to ? ? Intelligence Ability to overcome what we don’t know Great Architecture Accounts for the unknown and creates the future!

Your brain. . . Supe r No co compu m ter the in puter to d t solvin ellectual a ate can m a n g cap abilit d problem tch y of t he br ain … needs BREAKS! … MUST focus! … DOES NOT multitask! of n i a t n Fou Youth bility can CAN IMPROVE!!! Energy Wise Body co ns maintain erves energy to th Weight g e status quo. ain may be relate famines d … skinn y people to didn’t las t if food was sca rce. 6 ive a lder Cognit as we get o ve impro lls e C n ed in Brai g g ely enga gful n i t a n iv Cre eani r act e long inking, m neutral e h T th w plex re ne m o o m c orn! , the work rks are b o netw Ultimate capac ity on demand Brain builds new neo pathways imme diately

It’s all about survival … High Demand … % consumed of oxygen and calories Resources 20% Wired to Survive … avoiding demand in three ways Morris Monkey Distracting Thoughts 10% Ronald Gator Instinctive Thoughts Ichabod Elephant Conditioned Thoughts

Results … Moronic Mind Milkshake

Think Tunnel Lab #1 How to become a Productive Thinker? 5 Minutes 9 to 5 Ideas

Changing the way we think … Critiquing Deficit-Based thinking Examples • Not this again … Creating to • That’ll never change… Seek inspiration around you. . . 10 Asset-Based thinking Examples • Small steps often. . . • How can I influence. . .

Thinker Toys. . . Linear Techniques Slice & Dice Scamper Reverse conventional assumptions Ideate from attributes Manipulate what exists into something different Restaurants that have no menus Hand brakes replacing axle brakes Mini Oreos False Facts 11

Thinker Toys. . . Intuitive Techniques Chilling Out Da Vinci Clear the mind Draw and doodle to inspire ideas Inspiration from beyond New lightweight shoes Textbook delivery Mental Mentors The Shadow 12

Think Tunnel Lab #2 Try again: Apply the new techniques. 5 Minutes 13 to 5 Ideas

How are these images related? Art and Science meet. . . Pollock 14 Fractals 3 D Images

Moral of this presentation. . . We Choose. . . In the end, our own ability to be creative is decided by what we choose to do or what we refuse to do. And as we decide and choose, so our destinies are formed. The purpose of life is to discover your gift. The meaning of life is to give your gift away. David Viscott BIG THANKS 18 December 2021 15

References “Change the way you see everything” Through Asset-Based Thinking Kathryn D. Cramer, Ph. D & Hank Wasiak “Make Your Brain Smarter” Sandra Bond Chapman, Ph. D “Why Business People Speak Like Idiots” Brian Fugere, Chelsea Hardaway & Jon Warshawsky “Thinkertoys” a handbook of creative-thinking techniques Michael Michalko “Deep Survival” Lawrence Gonzales “Sway: The irresistible pull of irrational behavior” Rom Brafman, Ori Brafman 16

10 Productivity Commandments 1: Exercise boosts brain power Aerobic exercise 2 x a week 1/2 s your risk of dementia, cuts risk of Alzheimer’s by 60% 2: Every brain is wired differently No two people’s brains store the same information in the same way in the same place 3: We don’t pay attention to boring things Brains do not multi-task 4: Brain stores images Create interesting images of things you need to remember. Place in Memory Palace. 5: Remember to repeat Most memories disappear within minutes 6: Sleep well, think well The biological drive for an afternoon nap is universal 7: Stressed brains don’t learn the same way Under chronic stress, adrenaline can lead to damage of your brain 8: Senses work together We learn best when you stimulate several senses at once 9: Vision trumps all other senses Vision takes up half our brains resources 10: We are powerful and natural explorers We can learn things throughout our lives 17

Building a Palace From Moonwalking with Einstein, Joshua Foer Monotony collapses time; novelty unfolds it. YOU can exercise daily and eat healthy and live a long life, while experiencing a short psychological life. If you spend your life sitting in a cubicle, one day is bound to blend unmemorably into the next – and disappear. That’s is why YOU must change routines regularly, take vacations and have as many new experiences as possible to anchor our memories. Creating new memories stretches out psychological times, and lengthens your perception of your life. Memory Trick You are exceptional remembering visual images. Numbers and Text. . . not so much Convert all numbers & text to images Store in a palace! 18

FREE to shar e PRODUCTIVE WRITING A guide to writing something that someone will actually read!

Let’s learn about our eyes. . . Eyes contain 130 M light receivers Eyes decode billions of bits of data in <1 second Eyes only see properly when fixed on an object Eyes are never still Activity: Read this and think about the experience One of the most surprising facts about your eyes is that they see properly only when fixed on the object at which hey are looking. Actually your seeing eye is never entirely still. It makes minute and imperceptible scanning movements known as ‘saccadic’ movements, probably to avoid an image falling on the same nerve receptor. We tend to think that they see while moving, when in fact movement creates a blur. As a simple check, watch people in trains or any moving vehicle looking at things outside the window. 20

Let’s take a look … What are eyes see … Fixations Move Pause Move Cost of Move/Pause Move ¼ to ½ second One of the most surprising facts about your eyes is that they see properly only when fixed on the object at which they are looking. Actually your seeing eye is never entirely still. It makes minute and imperceptible scanning movements known as ‘saccadic’ movements, probably to avoid an image falling on the same nerve receptor. We tend to think that they see while moving, when in fact movement creates a blur. As a simple check, watch people in trains or any moving vehicle looking at things outside the window. How most of us read … Cost overall 8+ seconds per line One of the most surprising facts about your eyes is that they see properly only when fixed on the object at which they are looking. Actually your seeing eye is never entirely still. It makes minute and imperceptible scanning movements known as ‘saccadic’ movements, probably to avoid an image falling on the same nerve receptor. We tend to think that they see while moving, when in fact movement creates a blur. As a simple check, watch people in trains or any moving vehicle looking at things outside the window.

What is so hard? … Narrative format No formatting One of the most surprising facts about your eyes is that they see properly only when fixed on the object at which hey are looking. Actually your seeing eye is never entirely still. It makes minute and imperceptible scanning movements known as ‘saccadic’ movements, probably to avoid an image falling on the same nerve receptor. We tend to think that they see while moving, when in fact movement creates a blur. As a simple check, watch people in trains or any moving vehicle looking at things outside the window. Eyes are re-focusing over and over 22 Long paragraph length

How to Fix? Universal Principles of Design Highlight no more that 10% of text Bold is best. . . most readable Italics is second. . . but not as good as bold Underlining is last. . . adds distraction to text Typeface tips … UPPERCASE text in short sequences. . . Good UPPERCASE TEXT IN LONG SEQUENCES. . . BAD Don’t use different fonts to distinguish information Color can be used but sparingly Paragraph tips. . . Use 10 to 12 words per line (like a mobile device) Double-spacing enhances readability Eliminate extra words and/or writing like one speaks From “I got into my car and drove along the road to the store” to “Went to store”. . . same information! 23

So let’s rewrite with UPD. . . Removed extra words SURPRISING FACTS: Eyes see properly only when fixed on an object. Eyes are never entirely still. Eyes make minute and imperceptible scanning movements known as ‘saccadic’ movements, probably to avoid an image falling on the same nerve receptor. Shortened line length MYTH: Eyes don’t see while moving. Movement creates a blur. PROOF: Added Headings Watch people in any moving vehicle looking at things outside the window. 24