1 교양오락비 지출의 특성 (2) 구분 Audio-Visual, Photographic and Information Processing Equipment Other Major Durables for Recreation and Culture 교양 오락비의 정의 및 범위 - Equipment for the reception, recording and reproduction of sound and pictures - Photographic and cinematographic equipment and optical instruments - Information processing equipment - Recording media - Repair of audio-visual, photographic and information processing equipment - Major durables for outdoor recreation - Musical instruments and major durables for indoor recreation - Maintenance and repair of other major durables for recreation and culture - Games, toys and hobbies Other Recreational Items and Equipment, Gardens and Pets - Equipment for sport, camping and open-air recreation - Gardens, plants and flowers - Pets and related products - Veterinary and other services for pets Recreational and Cultural Services - Recreational services - Cultural services - Games of chance - Books Newspapers, Books and Stationery - Newspapers and periodicals - Miscellaneous printed matter - Stationery and drawing materials Package Holidays - Package holidays 4/24
4 교양오락비 지출과 문화콘텐츠산업의 육성(3) q 상호작용적 이용자-콘텐츠 모델로 진화 수용자 속성 수동적 높음 Content-on-demand S 수신자 통제 수준 낮음 Co-created content P R P UCC (Blog, MUD/MOO, 인터넷소설) Web (VOD, AOD, NOD) Packaged content S 능동적 Content exchange R S mass media (online newspaper/magazine) R web, mobile (e-mail, BBS, e-card, MMS) · S(Sender), R(Receiver), P(Participant) 20/24