1 2 AudioVisual Photographic and Information Processing Equipment

1 교양오락비 지출의 특성 (2) 구분 Audio-Visual, Photographic and Information Processing Equipment Other Major Durables for Recreation and Culture 교양 오락비의 정의 및 범위 - Equipment for the reception, recording and reproduction of sound and pictures - Photographic and cinematographic equipment and optical instruments - Information processing equipment - Recording media - Repair of audio-visual, photographic and information processing equipment - Major durables for outdoor recreation - Musical instruments and major durables for indoor recreation - Maintenance and repair of other major durables for recreation and culture - Games, toys and hobbies Other Recreational Items and Equipment, Gardens and Pets - Equipment for sport, camping and open-air recreation - Gardens, plants and flowers - Pets and related products - Veterinary and other services for pets Recreational and Cultural Services - Recreational services - Cultural services - Games of chance - Books Newspapers, Books and Stationery - Newspapers and periodicals - Miscellaneous printed matter - Stationery and drawing materials Package Holidays - Package holidays 4/24

3 산업의 환경변화와 문화콘텐츠산업 발전(5) 우리나라 문화산업 매출규모 (단위 : 억원, %) �� 2003� 2004� 2005� 2006� ��� (03~06) �판 155, 212 189, 210 193, 921 198, 792 8. 6 �� 7, 591 5, 059 4, 362 7, 301 20. 1 �� 17, 935 21, 332 17, 899 24, 013 10. 2 �� 39, 387 43, 156 86, 798 74, 489 23. 7 영 � 23, 444 30, 224 32, 948 36, 836 16. 3 2, 700 2, 650 2, 338 2, 886 2. 2 �� 71, 366 77, 728 86, 352 97, 199 10. 8 광 � 70, 640 80, 260 84, 178 91, 181 8. 9 ��� 48, 085 42, 193 20, 759 45, 509 1. 8 디지털 �� 및 정보 13, 188 8, 790 9, 926 1, 180 55. 3 441, 957 500, 602 539, 481 579, 386 9. 4 ����� �� * 자료 : 문화관광부 ․ 한국문화콘텐츠진흥원, 「문화산업통계」(2004~2007) 17/24

4 교양오락비 지출과 문화콘텐츠산업의 육성(3) q 상호작용적 이용자-콘텐츠 모델로 진화 수용자 속성 수동적 높음 Content-on-demand S 수신자 통제 수준 낮음 Co-created content P R P UCC (Blog, MUD/MOO, 인터넷소설) Web (VOD, AOD, NOD) Packaged content S 능동적 Content exchange R S mass media (online newspaper/magazine) R web, mobile (e-mail, BBS, e-card, MMS) · S(Sender), R(Receiver), P(Participant) 20/24