1 06 Write internal and external business correspondence

1. 06 Write internal and external business correspondence to convey and obtain information effectively. 1. 00 Understand marketing, career opportunities, market planning, and foundation of marketing-information management.

BUSINESS LETTERS Identify types of business letters. � There are two overall categories of business letters: business-to-business, and business-to-customer. � Business-to-business: The main purpose of a typical business letter is to formalize the details that were arrived at in those discussions, and to provide any additional information that was agreed upon.

COMMON BUSINESS TO BUSINESS LETTERS � 1. thank you letter 2. introduction letter 3. cover letter 4. financial letter 5. marketing letter 6. sales letter 7. project letter 8. invitation letter 9. employee letter 10. congratulations letter

BUSINESS LETTERS � Business-to-customer: There are many different types of business-to-customer letters. They include: sales and marketing letters, information letters, order acknowledgement letters, order status letters, collection letters, among others.

COMMON BUSINESS TO CUSTOMER LETTERS � 1. cover letter 2. customer relations letter 3. financial letter 4. credit letter 5. introduction letter 6. order-status letter 7. sales letter 8. marketing letter 9. announcement letter 10. apology letter

BUSINESS LETTERS � Describe the components of an effective business letter. Depends on the type of letter being written: usually has a salutation, introduction, main topics in the body and summary or conclusion. � Includes facts and recommendations � � Explain the guidelines for business-letter writing. � Writing for a business audience is usually quite different than writing in the humanities, social sciences, or other academic disciplines. Business writing strives to be crisp and succinct rather than evocative or creative; it stresses specificity and accuracy.

INFORMATIONAL MESSAGES � Define the term informational messages. � Communication that transfers specific information � Identify examples of informational messages used by businesses. � New Product(s) � Sale � Change in business location and/or hours � New ownership

INFORMATIONAL MESSAGES � Explain the purposes of informational messages. � Get a message to a customer, vendor or other party

INQUIRIES � Define the term inquiries. � � � Request Letter of Inquiry (LOI) The inquiry letter is useful when you need information, advice, names, or directions. http: //w 3. gel. ulaval. ca/~poussart/gel 64324/Mc. Murrey/texte/inquire. htm � Identify occasions when inquiries are written by businesses. � � To vendors; asking about pricing, availability and delivery dates Potential customers; asking about what the company could do to make them customers Current customers; what and when do they want a product? To ask for more information concerning a product, service or other information about a product or service that interests us

INQUIRIES � Describe the importance of writing inquiries. � Companies or customers often need information that isn’t readily available � Writing the inquiry well can result in the company getting information it needs