05 IAT 102 Graphic Design 03 Design Basics
05 IAT 102 Graphic Design
03 Design Basics Art Nouveau Modernism and New Typography How to present?
Art Nouveau: Nature + Style
Germany: Van de Velde’s famous Tropon Ad ( c. 1895 A. D)
Czech Republic: Bieres de la Meuse (1897 A. D. ) Alphonse Mucha
Job Cigarette Girl (1897 A. D. ) Alphonse Mucha
Bicycle Ad (1897 A. D. ) Alphonse Mucha
Sarah Bernhardt in Gismonda (1894), La Tosca (1897) + La Samaritaine (1899) Alphonse Mucha
Playing Card Design (c. 1900 A. D. ) Alphonse Mucha
Princess Hyacinth – theatre poster (1910 A. D. ) Alphonse Mucha
Germany: The Kiss (1898 A. D. ) Peter Behrens
Modernism and New Typography
Malevich: Aeroplane Flying (Russia) 1915
Malevich: The Black Square, 1913
Mondrian (NL, De Stijl): Composition With Gray And Light Brown, 1918
Mondrian (NL, De Stijl): Composition with Red Blue and Yellow, 1930
El Lissitzky (Russia, Constructivism): Catalog cover
Constructivism: - originated in Russia, 1921 - no more “Art for Art’s sake” (l’art pour l’art) - industrial design, graphic design, poster, books - many links to De Stijl (NL), Bauhaus (Germany), Dada (Switzerland / Germany) - geometric shapes, mathematic proportions - functional, no ornaments
El Lissitzky (Russia, Constructivism): Poem, 1923
El Lissitzky (Russia, Constructivism): Poem, 1923
El Lissitzky (Russia, Constructivism): The Isms of Art, 1924
El Lissitzky (Russia, Constructivism): "Beat the Whites with the Red Wedge" (1919)
El Lissitzky (Russia, Constructivism): Advertisment for Pelikan, Ink
Typographische Mitteilungen, 1915
Jan Tschichold (Germany): Typographische Mitteilungen, 1925
Jan Tschichold (Germany): Elementary Typography
Jan Tschichold (Germany): The New Typography, 1928
Jan Tschichold (Germany)
Jan Tschichold (Germany), late works: traditional typography, humanist tradition
1928 Tschichold New Typography 50 -60 ies Ruder White Space 1961 Muller-Brockmann The Grid
Presentation: Lecture (Feb 8 th): • Bring one PPT on a USB stick containing ALL your documents • 10 groups will present in lecture randomly chosen Lab (Feb 9 -11 th) • Bring one PPT on a USB stick containing ALL your documents • Everybody else will present in labs • Submit all your printed documents in labs (even if you presented in lecture) PRINT YOUR DOCUMENTS IN TIME !!!
Presentation criteria (5 marks) • talk loud and clear, face the audience • keep time (3 min) • documents powerpoint, submitted copies • your explanations about process, connotations, design • your use of design language
Project grading criteria (15 marks): • General Design (Creativity, Connotations, Process) • Logo Design (Use of colour, figure-ground-composition) • Layout Design (Typography, Integration of Information and Logo) • Consistency (Choices of font, colour, graphic elements: how consistent is their application on different the products)
Announcements: Informal Office hour, today Mon 2. 30 BLENZ at the Mezzanine Level
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- Slides: 35
